Discover Products, Suppliers & B2B Insights with AI
ZimplyTrade simplifies the import process for businesses, removing barriers like complex documentation, foreign exchange accounts, and IEC registration. The goal was to create a platform that allows businesses to start importing seamlessly with just a GST registration.
Ottawa, Ontario, Canada
2006
E-commerce
$1.578 billion (2019)
5,000+
Challenge
Importing processes are complex and time-consuming for small and medium businesses.
Users struggle with documentation, compliance, and understanding procedures.
Businesses need a trusted, simplified platform to manage imports efficiently.
Results
Users can now start importing with just GST registration, eliminating the need for extensive documentation.
Streamlined import workflows and guidance significantly reduce confusion and errors.
Established a cohesive design system, enabling consistent updates and future scalability. The improved onboarding process resulted in a 35% increase in new user adoption rates.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: Studied importers’ pain points, competitor platforms, and regulatory requirements to understand user needs.
Information Architecture: Structured the platform to clearly separate services, import procedures, and guidance resources.
Wireframing & Prototyping: Created wireframes for onboarding, import workflow, and dashboard; developed interactive prototypes to validate flows.
Usability Testing: Tested with business users to ensure clarity of processes, easy access to import steps, and trust signals.
Visual Design & Style Guide: Designed a clean, professional, and approachable interface; defined consistent typography, colors, and UI components for easy scalability.
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
