SkySecure -B2B Cybersecurity Marketplace
Designed and launched a secure B2B e-commerce platform for software and hardware license management. Focused on simplifying vendor operations with features like quotation requests, price negotiations, and a structured admin panel, enhancing operational efficiency and user trust in a highly technical domain.
Bangalore, Karnataka
2006
E-commerce
$1.578 billion (2019)
500+
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: Conducted competitive research on B2B cybersecurity websites, analyzed user pain points, and studied target business personas to understand expectations and trust factors.
Information Architecture: Structured content and features logically, creating clear navigation and hierarchy for complex cybersecurity solutions.
Wireframing & Prototyping: Designed low-fidelity wireframes to visualize layout and flows, then converted to interactive prototypes to validate navigation and functionality.
Usability Testing: Conducted sessions with potential business users, collected feedback on ease of access, clarity of information, and trust signals, and iterated designs based on insights.
Visual Design & Style Guide: Created a professional, secure, and modern visual language, defined typography, colors, and components, and developed a style guide to maintain consistency across the website
