Motofila -Parking Management Application
Motofila is a smart parking management application designed to connect users, vendors, and administrators in a unified ecosystem. The goal was to simplify parking operations -from booking a slot to managing space availability -and create an experience that was fast, transparent, and efficient for everyone involved.
Bangalore, Karnataka
2015
Agency
100 crore.
100+
Challenge
Parking operations across cities faced friction due to manual slot allocation, inefficient vendor communication, and lack of real-time updates. Users often struggled with finding and reserving slots quickly, while vendors faced challenges in managing multiple bookings and keeping track of availability.
Results
Booking Flow: Designed a step-by-step booking journey that allows users to select parking slots, view availability, and confirm reservations in seconds - reducing booking time by 40%.
Vendor Dashboard: Created a visually clear, modular dashboard enabling vendors to track occupancy, manage payments, and receive live updates, leading to simplified vendor management.
Admin Control Panel: Conceptualized a clean layout for monitoring multi-location operations with user-level permissions and real-time status insights.
Focused on consistency, clarity, and responsiveness, ensuring a frictionless experience across mobile and desktop platforms.
35%
Reduced booking time by
25%
Enhanced Vendor efficiency
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
